A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
H-03-16. Mazda to Ban Stereotypes
Agency | GRAPE |
Creative head | Evgenia Korneeva |
Author of idea | Artem Tsaregorodtsev |
Product | SKYACTIV technology |
Description | Task: To inform the target audience about the unique SKYACTIV technology, which revolutionized what we know about car characteristics. Solution: An interactive banner in which we gathered popular stereotypes and misunderstanings in form of 12 animated videos. Users were prompted to choose whether they believe a certain statement or not, and then a special machine revealed the truth. Apart from debunking some common sense myths, we also explained that a powerful engine shouldn't consume a lot of fuel, automatic transmission can be quick and responsive, and that a light-weight car body can still be very durable. |
Team members | Account Director – Sergey Rojnev Account Manager — Artem Gordin Project Manager — Alexei Kosilin Designer — Victor Ignatiev Video designer — Sergey Yumakov Production – Oleg Chulakov's Studio |