A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

H-03-18. Academy of videoblogging by Clearasil

AgencyGRAPE
Creative headVladimir Garev
Author of ideaMaryam Akhunova feat. Artem Tsaregorodtsev
ProductSkin care products Clearasil
DescriptionWe picked up the trend of the video blogging popularity in Russia and decided to give everyone a chance to prove themselves and become a star in this genre. Luck rarely issues a trump for the millions of views, so formula of success is necessary in this case. But where to get it?

Popular Russian Youtube-stars from CarambaTV know the exact answer. We have prepared an interactive video course, teaching the basics of videoblogging. How to find your image and pick up a theme? How to write an interesting script, shot and mount a video? How to make audience go nuts and to go nuts from fame — all the secrets of online popularity have been disclosed.

Each lesson is followed by homework. Upon completion of training, autor of the most original, interesting and crazy video blog got his own channel on YouTube, support of trending videobloggers and was spotted in the Caramba TV project.
Team membersGRAPE
Creative strategist – Nika Glazunova
Art director – Albert Patrashku
Account director – Elena Moiseyeva
Project manager – Anna Lavlinskaya
Social media manager – Victoria Chachelova

CarambaTV
CEO – Nikita Zeltzer
Producer – Mikhail Orolov
Executive producer – Anna Churakova
Project manager – Denis Konstantinov
Creative director – Alexander Kletsov
Director – Peter Sivak
Editor – Dmitry Ivanov

Havas
Media group head – Olive Tatyana
Senior digital planner – Maxim Yermolaev
Senior media planner – Devyatilova Kira