A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
H-03-19. Zdraivery.ru
Agency | GRAPE |
Creative head | Evgeniya Korneeva |
Author of idea | Elizabeth Ospennikova |
Product | Zdraivery |
Description | Learning internet begins with the searcher in any age. But not all of the information located in the internet is good for children. How to make comprehension of the Internet by the child comfortable and interesting and at the same time to secure him from negative information? Zdraivery.ru is a constant online platform for long-term communication with children and their parents, which key element is "a children's searcher" specially created on the basis of Yandex API. Except safe and comfortable information search the platform effectively solves a problem how to spend freetime for children's audience on the Internet, involving young users in reading comics and informative articles, communication with age-mates, participation in competitions and quizes, development of talents at drawing lessons, dances, game online, etc. |
Team members | Account director – Sergey Rozhnev The account manager – Marina Kovpak and Xenia Goldenberg The project manager – Alexey Kosilin The art director – Victor Ignatyev |