A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
H-03-23. The Ark
| Agency | Pixelhead |
| Creative head | Anton Grekovich |
| Author of idea | Anton Grekovich |
| Product | Underground residential complex "The Ark" |
| Description | Objective Designing a mystification of a level so high that the mind would perceive unreal as real. Real, extraordinary, and amazing enough to get everyone talking about it. Advertiser – us. Our objectives as a website development company included raising brand awareness, attracting new customers, and having fun, of course. Concept Creation of a website for the “Ark” elite subterranean residential compound near Minsk, where one can find salvation from the looming apocalypse predicted by Mayan calendar. Outcomes & efficiency Promo expenses: None. 10k+ links in VK.com and FB.com social media; 110k+ website visits from launch until present; over 20 interviews and comments for the media; 8k+ clicks to visit the developers’ website, as well as new customers. Web-site: lasthope.by |
| Team members | Alexander Novoselov - art-director Alexander Novoselov, Artem Gluschenya - designers Nikolay Severikov - programmer Darya Drobysheva - html-coder Anton Grekovich - producer |
