A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
H-04-01. 0 Calorie
| Agency | BBDO Russia Group |
| Creative head | Adrian Ely |
| Author of idea | Andrey Yarinich and Raluca Stroe |
| Product | Cinnabon Rolls |
| Description | Cinnabon wanted to promote their world famous cinnamon rolls. But in a world full of diets and health fads, we found people were afraid of eating such products. We needed to get them to enjoy our range without fear of getting fat. So we launched a brand new product, without actually creating one. Introducing the 0 Calorie Cinnabon Rolls. It’s exactly the same as the rest of our products, but minus the calories. How? We let our customers burn the calories off right before enjoying our rolls. |
| Team members | Executive Creative Director: Igor Lutz Creative Director: Adrian Ely Copywriter: Andrey Yarinich Art Director: Raluca Stroe Managing Director: Daria Ivanova Managing Director: Natalia Tsyganova Account Manager: Ekaterina Berezovskaya Senior Account Manager: Tatiana Titova Assistant: Dyuzheva Kseniya Director оf Video: Natalia Levanova Editing: Natalia Levanova Music Production: Goudron Music Factory Music Producer: Pasha Voloshin Composer: The Vitamins Computer Graphics – Alexandr Gorban Event agency: BBDO Fuse Production company: Ambitiсa General Director: Victor Shimanovsky Ambitica Account Director: Irina Tederson Ambitica Account Manager: Kseniya Kozhemyak Head of Projects Department: Svetlana Penkova Head of Indoor Department: Olga Eldyreva Cameraman: Anastasiya Navarko, Nikita Polyakov |
