A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
LM-H-03-01. SSE Riga Alumni donation platform
Agency | DDB Latvia |
Creative head | Andris Rubins, DDB Latvia maniging director |
Author of idea | Kristaps Silins, DDB Latvia strategic planner |
Product | SSE Riga Alumni donation platform |
Description | When a mere 11% of SSE Riga alumni were donating to the school in 2011, many said it's the limit, as the best business schools in Europe don't have the donation rates higher than 13%. We aimed to achieve more and created a unique donation platform, enriched with game elements and live visualizations that drew competition amongst classes, countries and employers. This way, in six weeks, we engaged a remarkable 33% of alumni to donate in 2012, marking SSE Riga as the best in Europe. |
Team members | Strategic director: Kristaps Silins Creative director: Andris Rubins Art director: Martins Zutis Account manager: Raimonds Kulbergs Account manager: Ance Krumina |