A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
H-05-13. Skating rink "Windows 8"
Agency | UM Russia |
Creative head | Evgeniya Levinskaya (Microsoft), Roman Karpenko (Microsoft) |
Author of idea | UM Russia / Microsoft |
Product | Windows 8 |
Description | The integration of the Windows 8 into the «Hermitage» Skating Rink in Moscow within Windows 8 Launch campaign in Russia and worldwide UM agency made a non-standard placement, which allows to communicate with the target audience during outdoor activities. The main aim - achieve main objectives of the campaign – to create awareness and consideration of Windows 8 |
Team members | Evgeniya Levinskaya - Student Audience Marketing Manager - Microsoft Roman Karpenko - Marketing communication manager Anikina Galina – Planning director – UM Svetlana Sapozhnikova - Head of Sponsorship and Special projects Department - UM |