A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

H-05-13. Skating rink "Windows 8"

AgencyUM Russia
Creative headEvgeniya Levinskaya (Microsoft), Roman Karpenko (Microsoft)
Author of ideaUM Russia / Microsoft
ProductWindows 8
DescriptionThe integration of the Windows 8 into the «Hermitage» Skating Rink in Moscow within Windows 8 Launch campaign in Russia and worldwide
UM agency made a non-standard placement, which allows to communicate with the target audience during outdoor activities. The main aim - achieve main objectives of the campaign – to create awareness and consideration of Windows 8
Team membersEvgeniya Levinskaya - Student Audience Marketing Manager - Microsoft
Roman Karpenko - Marketing communication manager
Anikina Galina – Planning director – UM
Svetlana Sapozhnikova - Head of Sponsorship and Special projects Department - UM