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B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
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H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
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H-05-14. The best posters on earth
Agency | SLAVA |
Creative head | VICTOR SOKOLOV / DENIS LAPSHINOV |
Author of idea | SLAVA |
Product | "Books in Parks" Book Fair |
Description | In order to promote reading in places where people are, the Moscow government decided to run a project called Books in Parks. In three popular Moscow parks book stalls were set up offering people books for cheap, writers were invited to meet their readers and other book activities were held. To promote the project we “planted” some famous Russian poets and writers and let them grow right in the parks |
Team members | Agency Creative director/Art director: Denis Lapshinov Creative director/Copywriter: Victor Sokolov Illustrator: Anna Egida Copywriter: Julia Andriyanova Account director: John Mark Fitzpatrick Illustrator: Sergey Kleschev (Monobrow) Gardener: Alexey Hobotov Production: LoveView Producer: Egor Maraev Technical Director: Michail Maljuga DOP: Michail Maljuga Film Editor: Denis Jamkinsan |