A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
I-01-07. ALTERNATIVE TOUR
| Agency | PRKVADRAT |
| Creative head | IVAN PONOMARIOV |
| Author of idea | IVAN PONOMARIOV |
| Product | velcom, mobile operator |
| Description | Velcom, the oldest & status mobile operator wants to change the attitude of young people and be the part of their mobile interests Strategy: to change the role of the brand for consumers and give people the opportunity to create a challenging project for themselves. Implementation We promised to give life to any project that will be created, chosen and implemented by members of brand group brand vkontakte. Thus the idea of Alternative tour of Minsk was born. The participants of the project were searching for non-standard objects of the urban environment, described them and placed on an alternative city map, were creating the design for retro bus, choosing tour guides and objects keepers. This is crowdsourcing in action! The first tour was held for the press and bloggers, then co-authors of the project, friends and others. |
| Team members | IVAN PONOMARIOV PAVEL DEDKOV NICOLIA TOLSTIQE |
