A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

I-01-08. ALCO ELECTIONS

AgencyRed Pepper
Creative headDanil Golovanov
Author of ideaDanil Golovanov
ProductBar Alibi
DescriptionPresidential elections look like a farce in Russia. Dismal posters with unrealizable promises just get on citizens’ nerves. Global violations, mass discontent, demonstrations entail lack of loyalty to the candidates and a confidence deficiency in the final result.?? Why should you go to vote, if nothing depends on your voice? Curiously enough, the consumption of alcohol increases in these days. And it's a good opportunity to make the bar Alibi popular.
We decided to involve two more candidates to the electioneer's time: art director and manager of the bar and make them popular all over the city.
Personal program, bright messages, posters, BTL-activities and promo videos. All this campaigns were supported by guerrilla posting and direct mail to the bar patrons.

BUT
People can vote for them only in one place - the bar!

Alco-elections become one of the most discussed topics in the city, earned media exceeded 50 000 $.
More than 3,000 preferred to visit bar Alibi at the election day.
Attendance at the bar "Alibi" has increased by 160%.
We had provided moral support to citizens in difficult times, enabling them to understand that everything is still depends on them, despite the political situation.
Team membersNikita Harrisov, Creative Director
Ivan Sosnin, Copywriter
Egor Holkin, Designer
Irina Korotich, Art Director
Evgeny Harchenko, Video production