A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

I-03-08. Opel

AgencyR&I Group
Creative headElena Belka Kalinina
Author of ideaRandi Attic
ProductCar brand
Description“None of our competitors has ever tried to advertise cars to our adversaries, the cyclists.” But bikes are not their only means of transport. Besides, they’re a fashionable and clever bunch of young people. And that’s precisely our target audience!
It’s a thin line between love and hate. We’ve traversed that line by offering Muscovites the new OPEL: the first car designed with cyclists in mind!
In 2012, OPEL offered support to cycling fans in organizing bicycle-related initiatives.
Team membersRandi Attic, Elena Belka Kalinina, Denis Yankovsky