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I-04-06. Sushi delivery hires F1 racers

AgencySLAVA
Creative headVICTOR SOKOLOV / DENIS LAPSHINOV
Author of ideaSLAVA
ProductXarakiri Sushi Delivery
DescriptionXarakiri is a sushi delivery chain operating in two eastern cites of Russia: Novosibirsk and Ekaterinburg.
The point of difference for Xarakiri is its really fast delivery, a significant feat given the conditions in those cities, especially in winter.
Xarakiri delivers sushi so fast that its motto is “45 minutes or for free”. To deliver this message we offered the vacant position of delivery trainee to the fastest people in the world – Formula 1 stars.
Three video job-offers were released on the Internet, put on the walls of the Formula 1 racers and spread over social networks.
Will they take on the challenge put before them?
Team membersAgency
Creative directors: Victor Sokolov, Denis Lapshinov
Account director: John Mark Fitzpatrick
Account manager: Delia Gemma
Hype Production
Producers: Ilya Stewart, Murad Osmann
DOP: Michael Kelim
Animation: Igor Sandimirov
Goudron Music Factory
Sound producer: Pavel Voloshin, Timur Alexeev
Composer: Pavel Maximov