A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
I-04-07. Intel Ultrafashion
| Agency | GRAPE Ukraine |
| Creative head | Sergey Milyuk |
| Author of idea | Sergey Milyuk |
| Product | Intel Ultrabook |
| Description | Brief. Communicate elegance and style of Ultrabooks in order to attract a new segment of the target audience – women. Solution. • Technology and fashion were combined • 6 fashion designers, inspired by Ultrabook models, created six unique fashion images, and presented them at the Ukrainian Fashion Week. • In the format of exhibition stand, the Ulrafashion project visited six largest Ukrainian cities. • To promote the project in the Web and Facebook it was created an application, called “Ultrafashion”, based on the insight, that women do not always know what kind of computer they need, but they know for sure what is in fashion. • In a simple way of test user defined personal ultrastyle – Ultrabook and dress. Due to the on-line store integration, user was directed to learn more about stylish Ultrabooks. Results. • 1 million unique users were reached during campaign • 97% of the female Facebook audience in Ukraine • 24% - an increase of the Intel Ukraine Facebook community |
| Team members | Sergey Kuzmenko, digital strategy director Aleksandra Alokhina, copywriter Elena Salivon, production director Mikhail Maslivets, technical director Inna Yarova, account manager |
