A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
J-01-18. Choose a pair on your taste!
Agency | GETBOB Digital Agency |
Creative head | Ilya Kukharev |
Author of idea | Ilya Kukharev |
Product | Eve |
Description | Eve, a light alcoholic drink for women, was launching a new "paired" flavor in Belarus - mango and orange taste! But the new pair of fruits will be hardly mentioned and discussed by target audience. How to attract the attention of young cosmopolitan and sophisticated women? Video case with English subtitles: youtu.be/SdiIXO-2kvo |
Team members | Olivaria Brewery: Liudmila Struchevskaya, senior brand manager GETBOB Digital Agency: Zoreslava Kaminskaya, copywriter Ivan Knyazev, art-director Anna Karpova, account manager Anton Martusevich, production manager |