A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
J-01-19. Kikkoman: Every day. Suits all.
| Agency | Mayer |
| Creative head | Edward Zvarich |
| Author of idea | Edward Zvarich |
| Product | Kikkoman soy souce |
| Description | Task: To develop an advertising campaign that encourages initial purchase from target audience and target audience to draw attention to the production of «Kikkoman» as a universal seasoning in traditional home cooking. Idea: Add soy sauce «Kikkoman» to dishes daily traditional home cooking. Break the stereotype that soy sauce is not "delicious" used in traditional Russian cuisine. Developed a campaign "Kikkoman: Every day. Suits all.", in which were a series of promotions in retail outlets in 10 major cities of Russia, developed a website, conducted a series of quizzes and prize drawings on the Internet. Under cross-promotional partners involved - Hansa and Tefal. Letter of thanks - cloud.mayer-team.ru/image/2z3w0b3q0w2j |
| Team members | Kikkoman: Junichi Sawano — Sales & Marketing Manager Tatsumi Yoshino — ADK Manager Майер: Dmitriy Chinenov — Project Manager Maria Beleninova — Brand Manager Ksenia Demirchieva — Project Manager Olga Mironova — Project Manager Elena Petuhova — BTL Manager Anna Yaselman — BTL Manager Anna Saltikova — Regional Manager Slava Borisov — Technical Director Sofya Smirnova — Designer Vladlen Osmakov — Developer |
