A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

J-02-22. POP-UP STORE by CENTRO

AgencyMayer
Creative headEdward Zvarich
Author of ideaDagmara Ivanova
Producthttp://centrofashion.ru
DescriptionThe first experience in Russia — a mobile shop «Centro Fashion Station» toured Rostov and Leningrad region, offering everyone Centro products at super-conditions

Task: Make all so cool that we were there, where they wanted to and were, as always, first!

The solution: POP-UP STORE — new format of itinerant trade, a new approach to retail. The store itself is coming to wherever you need us, suddenly and unexpectedly. This is a fantastic opportunity for contact with the target audience on a fundamentally different level.

Result: The project was completed "turnkey" at the highest level: the branding machine, manufacture of container-store, on-site coordination with the City of Commerce, all the logistical, legal, economic, psychological, and not very creative processes.
Team membersCentro:

Dagmara Ivanova — Marketing Director

Anna Mazurina — The head of the department of standardization of concepts and brand

Artem Chuguevskiy — Project Manager


Mayer:

Edward Zvarich — Project Director

Denis Chulkov — Technical Director

Olga Mironova — Project Manager

Anna Saltikova — Regional Manager

Natalia Kalinina — Regional Manager

Svetlana Gvozdeva — Regional Manager

Elena Klimenko — HR Director

Alena Lelekova — Designer