A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
J-02-22. POP-UP STORE by CENTRO
Agency | Mayer |
Creative head | Edward Zvarich |
Author of idea | Dagmara Ivanova |
Product | http://centrofashion.ru |
Description | The first experience in Russia — a mobile shop «Centro Fashion Station» toured Rostov and Leningrad region, offering everyone Centro products at super-conditions Task: Make all so cool that we were there, where they wanted to and were, as always, first! The solution: POP-UP STORE — new format of itinerant trade, a new approach to retail. The store itself is coming to wherever you need us, suddenly and unexpectedly. This is a fantastic opportunity for contact with the target audience on a fundamentally different level. Result: The project was completed "turnkey" at the highest level: the branding machine, manufacture of container-store, on-site coordination with the City of Commerce, all the logistical, legal, economic, psychological, and not very creative processes. |
Team members | Centro: Dagmara Ivanova — Marketing Director Anna Mazurina — The head of the department of standardization of concepts and brand Artem Chuguevskiy — Project Manager Mayer: Edward Zvarich — Project Director Denis Chulkov — Technical Director Olga Mironova — Project Manager Anna Saltikova — Regional Manager Natalia Kalinina — Regional Manager Svetlana Gvozdeva — Regional Manager Elena Klimenko — HR Director Alena Lelekova — Designer |