A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
J-04-02. Beyond the usual
| Agency | OS-Direct |
| Creative head | Alexander Tkachenko |
| Author of idea | Alexander Tkachenko |
| Product | new bank service |
| Description | We built communication on that REALY unites new direction Delta of Bank and his target Audiences. We said Clients, all we think about them: outside ordinary, outside possible – it all about you. It is Your lifestyle, business style. And it all about us also. Because «outside ordinary» is style DELTA of BANK. We collected a database of such businessmen. And the personal copy of book was sent to each «Outside possible one». We wrote 55 unique histories about unique people, real historical personalities and their acts outside ordinary. About the same, as our Clients. About the same, as Delta Bank. And we left a 56th turn empty and offered to target Audience to write the history here. Together with Delta Premier |
| Team members | Liliya Gorelaya, managing partner Alexandr Tkachenko, strategist Anastasiya Sitnik, project manager Evgeniya Malyh, project manager Alexander Ivanushyn, art-director Maria Kuznetsova, designer |
