A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
J-04-03. Pen Made
Agency | TMA Draft Ukraine |
Creative head | Dmitriy Koptev |
Author of idea | Artem Karelin |
Product | open position of junior copywriter at TMA-Draft |
Description | PENny is the simple, low-tech and very cheap calculator of written text value. It was the viral communication instrument to show students they could write for salary at our agency. |
Team members | Dmitriy Koptev – creative director, Andrey Soroka – art director, Artem Karelin – copywriter. |