A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

J-04-03. Pen Made

AgencyTMA Draft Ukraine
Creative headDmitriy Koptev
Author of ideaArtem Karelin
Productopen position of junior copywriter at TMA-Draft
DescriptionPENny is the simple, low-tech and very cheap calculator of written text value. It was the viral communication instrument to show students they could write for salary at our agency.
Team membersDmitriy Koptev – creative director, Andrey Soroka – art director, Artem Karelin – copywriter.