A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
J-04-20. Gear Box
Agency | RAPP Ukraine |
Creative head | Dana Vereshchagina |
Author of idea | Grygoriy Koval |
Product | Office car rental |
Description | The idea of the Direct mail piece is the play of words around the "Gear box" - the common automotive term. In Ukrainian language it is called "Korobka peredach", and if you change a few letters, it can turn into "Korobka perevag", which literally means "Advantage box". It's like "Gear box" vs. "Gift box" in English. And, of course, the direct mail piece is a real carton box with the familiar layout of 4 transmissions, which communicate the 4 advantages of the product offer: Efficiency, Convenience, Service & Flexibility. The box is an intriguing invitation to open it and see, what the advantages are, and the Gear Box gives the clear idea of the automotive theme of the offer. Inside the box, the advantages are outlined with the help of souvenir magnets with the detailed descritption. |
Team members | Grygoriy Koval, copywriter, Olexander Teslishchev, designer, Dana Vereshchagina, creative director |