A. FILM

B. PRESS

C. OUTDOOR

C-2. Soft drinks

C-3. Alcoholic and low alcoholic beverages

C-4. Goods and services for the home

C-5. Home furnishing & appliance

C-6. Audio, video equipment, electronics, office equipment

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Tourism and travel, entertainment, culture and sport

C-11. Consumer & retail services

C-12. Communication products & services

C-13. Financial& Business services

C-14. Self promo of advertising agencies and media

C-15. Corporate & image-building ads

C-16. Social advertising and charity

C-17. Different types of non-standard advertising out of home

C-18. Digital outdoor (interactive posters, etc)

D. RADIO

D-1. Food & Beverage

D-2. Manufactured goods

D-4. Self promo of advertising agencies and media

D-5. Social advertising and charity

DC-1. Copywriting, art writer

DC-2. Music and sound design

DC-3. Actor (announcer) work

E. FILM CRAFT

E-1. Production

E-5. Copywriting

E-6. Music and sound design

E-7. Special effects and computer graphics

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard, brochure, booklet

F-5. Multipage publications

F-6. Illustration, including magazine cover

F-7. DM-materials and original business gifts

F-8. Packaging Design

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. INTERACTIVE

G-1. Commercial sites

G-2. Non-profit Internet projects

G-4. Online Campaign

G-5. Viral campaign

G-6. Other interactive communication tools

G-7. Interactive craft: design

G-8. Interactive craft: copywriting

G-9. Interactive craft: video/audio

H. CREATIVE USE OF MEDIA

H-1. Media solution for TV, radio, cinema

H-2. Media solution for print media, transportation, outdoor advertising

H-3. Digital media solution

H-4. Special events, sponsorships, promotions

H-5. Non-traditional and ambient media

H-6. An integrated media campaign

I. PR-PROJECTS

I-1. Marketing PR

I-2. Corporate PR

I-3. Social and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis PR-projects

J. MARKETING SERVICES PROJECTS

J-1. Promotional campaign

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communication

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Complex advertising campaigns and programs

K-2. Advertising series

J-05-02. The Adventures of Cornetto Bear in Russia


Agency	InBrief
Creative head	Mike Gibson
Author of idea	Max Doronichev
Product	Cornetto Enigma
Description	For the launch of new Cornetto Enigma with it's irresistable soft center we decided to reveal the soft side of people all across Russia. The challenge was to make people switch from Extreme ice cream to our lovely Cornetto Enigma. The Idea was in Cornetto Bear transformation which was delivered through various channels using bear hugs to warm up hearts of modern Russians. We focused on the Offline consumer engagement - the National Road show with non-standard sampling. The main question was - How we can effectively deliver it to Russians. And we found the answer in creating a Cornetto Bear Car and the Bear himself! We have made a TRULY Hot-Centered car... With our Romantic hero - Cornetto bear Cornetto bear accompanied by marvellous Cornetto girls and his car travelled across Russia to bring warmth of bear hugs and Cornetto samplings right to people in parks, malls and just on the streets of Russian cities. Girls and boys were really happy to receive Bear Hugs and Cornetto ice creams. They danced, smiled and had fun like good old friends! The results of the campaign made our teddy-bear dance and a Crazy in Love.... With Russia!
Team members	Max Doronichev- creator Mike Gibson - creative director

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