A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
K-01-06. Totosha
| Agency | Kids Market Consulting |
| Creative head | Marina Belogolovaya |
| Author of idea | Marina Belogolovaya |
| Product | milk shake and milk for kids |
| Description | Complex of advertising communications from September till October of 2012 year was targeted on developing brand hero and his wide popularization. Hero is the hippo called Totosha. For children he is a generator of active street games and a friend, who gives them tasty milk cocktails. For mothers he is a brand, which helps to provide healthy snacks for their children and contributes them to the active way of life. Developed materials: WEB-site, video, comix book, POS-materials lay-outs, brand book. Motion includes: on-line promotion, 8 TV Channels, 25 cinemas, 1 million of sсhool notebooks, 7 large Malls, NOVUS supermarket chain, children cycle race. Sales have been raised for 72%" |
| Team members | Natalia Komzyuk, Head of Marketing Department, Loostdorf Marina Belogolovaya, Project Head, Kids Market Consulting Edward Artemenko, Art Director, Kids Market Consulting Nataliia Berezovska, Managing Partner, Kids Market Consulting Vladimir Baranovskiy, Director, Babich-design |
