A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
K-01-07. YOU ARE. YOU CAN.
Agency | MOOZ! |
Creative head | Eriks Stendzenieks |
Author of idea | Eriks Stendzenieks |
Product | Citadele Bank |
Description | You are = You can. In other words, you exist, therefore you are able to. The core essence of Citadele Bank. The only true local bank in Latvia. The underdog in terms of size, access to money and all resources of advertising. Despite that Citadele is one of most successful and inspirational examples in Latvian business for past decade. You are = You can. So we started with most obvious yet shocking. Paralympic team. If those guys being paralyzed, blind, deaf can qualify for Olympics, I want to hear your argument why you can't do it/afford it/own it. |
Team members | Creative Director - Eriks Stendzenieks Art Director - Mareks Hofmanis Account Director - Sabine Rapa Account Manager - Arta Leite Photography - Edgars Jurjans |