A. FILM

B. PRESS

C. OUTDOOR

C-2. Soft drinks

C-3. Alcoholic and low alcoholic beverages

C-4. Goods and services for the home

C-5. Home furnishing & appliance

C-6. Audio, video equipment, electronics, office equipment

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Tourism and travel, entertainment, culture and sport

C-11. Consumer & retail services

C-12. Communication products & services

C-13. Financial& Business services

C-14. Self promo of advertising agencies and media

C-15. Corporate & image-building ads

C-16. Social advertising and charity

C-17. Different types of non-standard advertising out of home

C-18. Digital outdoor (interactive posters, etc)

D. RADIO

D-1. Food & Beverage

D-2. Manufactured goods

D-4. Self promo of advertising agencies and media

D-5. Social advertising and charity

DC-1. Copywriting, art writer

DC-2. Music and sound design

DC-3. Actor (announcer) work

E. FILM CRAFT

E-1. Production

E-5. Copywriting

E-6. Music and sound design

E-7. Special effects and computer graphics

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard, brochure, booklet

F-5. Multipage publications

F-6. Illustration, including magazine cover

F-7. DM-materials and original business gifts

F-8. Packaging Design

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. INTERACTIVE

G-1. Commercial sites

G-2. Non-profit Internet projects

G-4. Online Campaign

G-5. Viral campaign

G-6. Other interactive communication tools

G-7. Interactive craft: design

G-8. Interactive craft: copywriting

G-9. Interactive craft: video/audio

H. CREATIVE USE OF MEDIA

H-1. Media solution for TV, radio, cinema

H-2. Media solution for print media, transportation, outdoor advertising

H-3. Digital media solution

H-4. Special events, sponsorships, promotions

H-5. Non-traditional and ambient media

H-6. An integrated media campaign

I. PR-PROJECTS

I-1. Marketing PR

I-2. Corporate PR

I-3. Social and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis PR-projects

J. MARKETING SERVICES PROJECTS

J-1. Promotional campaign

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communication

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Complex advertising campaigns and programs

K-2. Advertising series

K-01-08. Gossip Girl Club


Agency	GLOBAL POINT
Creative head	Viktoria Kotlova
Author of idea	Alisa Yasnaya
Product	DIVA Universal channel
Description	Goal: DIVA Universal audience rejuvenation. Objectives: • to increase brand awareness and loyalty among young TA; • to maintain the entertainment essense of the channel; • to inform about the launch of "Gossip Girl" next series season • to carry out interactive activities in key cities. Popular TV series “Gossip Girl” gathers its fans all over Russia under the club roof. The key promo activities within DIVA Universal advertising campaign are: RUSH-show sponsorship on Europa Plus, outdoor advertising in St. Petersburg, special project in collaboration with Glamour.ru drawing shopping with personal stylist in Moscow, online draws of stylish accessories from Gossip Girl on website and in social networks, and wonderful opportunities to compete for the top prizes of the campaign in regions, namely a "Celebrity day” for contest winner of "GG pop-up store" in Rostov-on-Don and top prize trip to New York in for winners of “GG speed-dating” in Novosibirsk. Total coverage: 90 621 266 people.
Team members	Acсount manager - Svetlana Gavrilina Project manager - Victoria Kotlova Creative director - Alisa Yasnaya Copywriter - Irina Ovsyannikova Art director - Elena Slobodina Designer - Roman Tikhonov Digital director - Andrey Gabisov Digital manager - Marat Raevsky Web designer - Sergey Batalov Web developer - Konstantin Popov

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