K-01-09. All in all only 119 cal in "Doktor" products - only 400 Kb in an adaptive site

Agency	AGIMA
Creative head	Grigoriy Kochenov
Author of idea	Grigoriy Kochenov
Product	"Doktor"
Description	Russian leading meat-producing company «Tsaritsyno Group» introduced its new brand «Doctor» — original dietetic meat goods. The primary goal was to initiate the customers with the new products applying to various ad strategies: website, leaflets, banners, billboards, store demonstration, etc. We wanted to create the most convenient conditions for the clients, so our managers placed a QR-code on all the POS-materials. The code navigates you straight to the «Doctor» home page. This way the customers always get “right off the bat” service. We decided to make a responsive website, so that users could be active under any screen/gadget circumstances. Our web-developers implemented HTML5 and CSS3 technologies. CSS Media Queries allowed the site’s content to adapt to all screen resolutions, and CSS Transitions provided the interface animation without invoking JavaScript. According to the conducted technical testings, the website loads within 5 seconds even under the slow EDGE connection. On analytical evidence we discovered that the conversion rate of mobile users is twice as high as of PC users. And, what’s most important, mobile users 5-times more often visit the site’s contact page than desktop users.
Team members	• Petr Fedyushkin, Key project manager • Grigoriy Kochenov, Creative director • Tatyana Nazarova, Designer • Anna Mayorova, Copywriter • Maksim Stepanov, Senior web developer • Dmitriy Demidovskiy, Front-end developer

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