K-01-09. Всего 119 Ккал в продуктах «Доктор», всего 400 Кб в адаптивном сайте*

Агенство	AGIMA
Творчий керівник	Grigoriy Kochenov
Автор ідеї	Grigoriy Kochenov
Продукт	"Doktor"
Опис	Russian leading meat-producing company «Tsaritsyno Group» introduced its new brand «Doctor» — original dietetic meat goods. The primary goal was to initiate the customers with the new products applying to various ad strategies: website, leaflets, banners, billboards, store demonstration, etc. We wanted to create the most convenient conditions for the clients, so our managers placed a QR-code on all the POS-materials. The code navigates you straight to the «Doctor» home page. This way the customers always get “right off the bat” service. We decided to make a responsive website, so that users could be active under any screen/gadget circumstances. Our web-developers implemented HTML5 and CSS3 technologies. CSS Media Queries allowed the site’s content to adapt to all screen resolutions, and CSS Transitions provided the interface animation without invoking JavaScript. According to the conducted technical testings, the website loads within 5 seconds even under the slow EDGE connection. On analytical evidence we discovered that the conversion rate of mobile users is twice as high as of PC users. And, what’s most important, mobile users 5-times more often visit the site’s contact page than desktop users.
Склад творчої групи	• Petr Fedyushkin, Key project manager • Grigoriy Kochenov, Creative director • Tatyana Nazarova, Designer • Anna Mayorova, Copywriter • Maksim Stepanov, Senior web developer • Dmitriy Demidovskiy, Front-end developer

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