A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
K-01-14. PERIODIC SYSTEM OF SKB-BANK ELEMENTS
| Agency | PA Bradberry |
| Creative head | Menshikov A. |
| Author of idea | Menshikov A. , Petrov S. |
| Product | Any SKB-bank products |
| Description | SKB-Bank -is the first national Bank with a sense of humor. Agency tasks: -To develop a new universal creative concept for 2012 – 2013 to uniform all the branches of the Bank in all cities involved (more than 140), reflecting the basic positioning of the Bank and to make it suitable for any Bank product; - To find possibility to make the interest rate visible with a description of the conditions without printing it on the leaflet (which is a mandatory requirement of FAS The decision: to create the «PERIODIC SYSTEM OF SKB-BANK ELEMENTS». The Table allows you to add unlimited number of new elements for the promotion of new banking products and services. Copyright emphasizes not only the relationship between the Bank and the client, but also the people's attitude to money. Elements are integrated in all the communication of the Bank from the direct advertising to the web-site and the design of the offices. |
| Team members | Menshikov A. - art director Petrov S - creative director Klimov A. - senior designer |
