A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
K-01-22. ALCO ELECTIONS
| Agency | Red Pepper |
| Creative head | Danil Golovanov |
| Author of idea | Danil Golovanov |
| Product | Bar Alibi |
| Description | Presidential elections look like a farce in Russia. Dismal posters with unrealizable promises just get on citizens’ nerves. Global violations, mass discontent, demonstrations entail lack of loyalty to the candidates and a confidence deficiency in the final result.?? Why should you go to vote, if nothing depends on your voice? Curiously enough, the consumption of alcohol increases in these days. And it's a good opportunity to make the bar Alibi popular. We decided to involve two more candidates to the electioneer's time: art director and manager of the bar and make them popular all over the city. Personal program, bright messages, posters, BTL-activities and promo videos. All this campaigns were supported by guerrilla posting and direct mail to the bar patrons. BUT People can vote for them only in one place - the bar! Alco-elections become one of the most discussed topics in the city, earned media exceeded 50 000 $. More than 3,000 preferred to visit bar Alibi at the election day. Attendance at the bar "Alibi" has increased by 160%. We had provided moral support to citizens in difficult times, enabling them to understand that everything is still depends on them, despite the political situation. |
| Team members | Nikita Harrisov, Creative Director Ivan Sosnin, Copywriter Egor Holkin, Designer Irina Korotich, Art Director Evgeny Harchenko, Video production |
