A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
K-01-35. Changing the attitude in 365 days
| Agency | Talan Group |
| Creative head | Maksim Boritko |
| Author of idea | Talan Group creative group |
| Product | National Assembly of People with Disabilities of Ukraine |
| Description | In the society there is a negative, indifferent or compassionate attitude towards people with disabilities. The agency got the task to change society’s attitude towards people with disabilities. These people are as talented as the other people and they deserve tolerant attitude towards them. People with disabilities want not pity, but they want equal participation in society. Among all the daily barriers that they face, there is the problem of choice of clothing. Together with our client National Assembly of People with Disabilities of Ukraine, we decided to draw public attention to the problem and propose a clothing designer to create a new category in the market and high quality clothing for people with disabilities. |
| Team members | Maksim Boritko, Creative Director of Talan Group Svetlana Dolinskaya, Creative Group Head of Talan Group Anna Riznyk, new business manager of Talan Group Ivetta Delikatnaya, International Development Director of Atlantic Group Yelena Lobova, director of Perekhid Publishing House Iryna Zolotarevych, Director of Pleon Talan Irina Novikova, Director of Talan Communications Vladimir Kleimenov, Art Director of Talan Group Elena Molodtsova, Senior Digital Manager of Liquid7 Digital Content House |
