A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

K-01-45. Yaris.Master of parking

AgencyB.I.T.A. Advertising
Creative headSvyatoslav Spektor
Author of ideaSvyatoslav Spektor
ProductToyota Yaris
DescriptionYaris – is the most compact car amongst Toyota lineup available on Ukrainian market. The challenge was to communicate Yaris’ advantages to the residents of large cities where traffic problems are common.

We placed teaser banners on the balconies with a teaser message “Balcony for parking”. Later we installed Toyota Yaris real size mock ups on these balconies, then explanation followed: banners on the balconies with Toyota mock ups, billboards and advertisement in press with a slogan “New Yaris. Master of parking”

The campaign had virus extension in internet, some national TVs, press and FM stations covered the story. The balcony Toyota Yaris story and shots were also highlighted in the foreign media.

As a result Toyota Yaris sales grew 15,8 times, Toyota’s market share in this segment grew 5 times.
Team membersMike Petrusyak. Art Director
Ilya Zhivotovsky, Designer