A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
LM-K-01-01. Allow yourself more!
Agency | DDB Latvia |
Creative head | Una Rozenbauma, DDB Latvia Creative director |
Author of idea | Una Rozenbauma, DDB Latvia Creative director |
Product | Mobile prepaid card "OKarte" |
Description | OKarte actually did what people only talked about - we snowboarded down the National Library’s roof. It started as a four-second eyewitness video, and grew into the hottest headline in social media and news services. A couple of days later TV clips showed that OKarte had done it, and the campaign continued by making a video and facebook game, so everyone could experience a virtual ride down the library roof. 80% of Latvia’s population knew of the brave OKarte deed. |
Team members | Creative director: Una Rozenbauma Account director: Annija Me?gaile Account manager: Ance Kr?mi?a Strategic planner: Artis Krilovs Art director: Dmitrijs Pavlovs Copywriter: Marta Kukar?ne |