A. РЕКЛАМНЫЙ РОЛИК
B. РЕКЛАМА В ПРЕССЕ
C. НАРУЖНАЯ РЕКЛАМА
D. РАДИО РЕКЛАМА
E. ВИДЕОМАСТЕРСТВО
F. ДИЗАЙН
G. ИНТЕРАКТИВНАЯ РЕКЛАМА
H. КРЕАТИВ В МЕДИА ПРОЕКТАХ
I. PR-ПРОЕКТЫ
J. ПРОЕКТЫ МАРКЕТИНГОВЫХ СЕРВИСОВ
K. РЕКЛАМНЫЕ КАМПАНИИ
LM-K-01-01. Allow yourself more!
Агентство | DDB Latvia |
Творческий руководитель | Una Rozenbauma, DDB Latvia Creative director |
Автор идеи | Una Rozenbauma, DDB Latvia Creative director |
Продукт | Mobile prepaid card "OKarte" |
Описание | OKarte actually did what people only talked about - we snowboarded down the National Library’s roof. It started as a four-second eyewitness video, and grew into the hottest headline in social media and news services. A couple of days later TV clips showed that OKarte had done it, and the campaign continued by making a video and facebook game, so everyone could experience a virtual ride down the library roof. 80% of Latvia’s population knew of the brave OKarte deed. |
Состав творческой группы | Creative director: Una Rozenbauma Account director: Annija Me?gaile Account manager: Ance Kr?mi?a Strategic planner: Artis Krilovs Art director: Dmitrijs Pavlovs Copywriter: Marta Kukar?ne |