
Agency	BBDO Russia Group
Creative head	Adrian Ely, Vadim Polyakov
Author of idea	Ira Zvereva, Natalia Kisileva, Dima Nikolaev, Nikita Voblikov
Product	Institutional
Description	OBI is one of the largest retailers in DIY, building materials, home renovation and garden improvement. OBI understand that when buying materials to renovate your apartment or improve your country house (dacha) no one wants to think that they’re simply buying nails, wallpaper, a lawn mower and a drill. It’s much more satisfying to understand that in that moment you’re gaining a chance to change something (make it more beautiful, comfortable, cleaner, cozier and etc.) in your life and your surroundings. So our advertising campaign this year was produced using the creative platform “Take it and make it,” We produced a series of TVCs commercials that inspired consumers to do just that.
Team members	ОБИ Россия OBI Russia Менеджер по рекламе (Advertisement manager) - Елена Нарышкина (Elena Naryshkina) BBDO Moscow Директор по стратегическому планированию (Strategic planning director) – Анна Захарова (Anna Zakharova) Креативный директор (Creative director) – Эдриан Эли (Adrian Ely) Арт-директор (Art-director) – Никита Вобликов Копирайтер (Copywriter) – Дмитрий Николаев Продюсер (Producer) – Елена Яворская Музыкальный продюсер (Music producer) — Медведев Игорь Управляющий директор (Managing Director) - Наталья Цыганова Аккаунт Директор (Account director) – Тамара Васина Старший менеджер по работе с клиентами (Senior Account manager) – Юля Лельчук Менеджер по работе с клиентами (Junior Account manager) – Настя Бабученко Продакшн Limelite studio Режиссер (Director) – Фил Браун (Phil Brown) Оператор (Camera man) – Хаунми Азпироз (Juanmi Azpiroz) Исполнительный продюсер (Executive producer) – Наталья Романюк (Nataly Pomanyk) Линейный продюсер (Line producer) – Влад Болелов (Vlad Bolelov) Художник постановщик (Production designer) – Питер Визджеховский (Piter Vizdgehovsky) Стилист по костюмам (Stylist) – Мария Никифоровская (Maria Nikiforovskaya) Режиссер монтажа (Edit director) – Юрий Резниченко (Yury Reznichenko) Постпродакшн - FibrFilm Production Постпродакшн продюсер (Post production producer) – Егор Кошкин (Egor Koshkin) Дикторы (Announcers) –Игорь Ясулович (Igor Yasulovich) Звукорежиссеры (Sound director) – Виктор Ламм, Олег Федоров (Viktor Lamm, Oleg Fedorov) Executive Creative Director – Igor Lutz Creative Group Head - Vadim Polyakov Senior Copywriter - Irina Zvereva Senior Art Director - Natalia Kiseleva Senior Producer - Yana Kuzmicheva Music Producer - Igor Medvedev Production - Gate Films Director - Haidy Producer - Julio Fernandez Head of Marketing - Nikita Yakovlev Advertising Manager - Elena Naryshkin Account Director - Elena Trunova Senior Account Manager - Mary Burdina, Boris Sorokin Junior Account manager - Catherine Auashria
Media type	tv

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