A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
K-02-03. Help comes in different ways
Agency | TWIGA |
Creative head | Anna Gladkova |
Author of idea | Galina Fedorenko, Svetlana Pomytkina |
Product | «Big Change» – the charitable foundation |
Description | Problem: «Big Change» – the charitable foundation, which provides the graduates of orphan homes with extra education to get prepared for entrance examinations in the universities and helps the children to choose a profession. Problem: In Russia the help for orphans is mostly material (clothes, books, toys). Task: to accentuate that the help for orphan homes could be different, to engage people for another kind of charity. Solution: to stress that the education is another “thing” for orphans which is not less important that material things. |
Team members | Anna Gladkova - creative director, Galina Fedorenko - art director, Svetlana Pomytkina - copywriter, Varvara Chernyaeva - designer |
Media type | outdoor |