K-02-04. Children with ICP are children as well

Agency	TWIGA
Creative head	Anna Gladkova
Author of idea	Grant Abovyan, Dmitriy Chigirin
Product	"Dobroserdie" - сharity foundation
Description	The children with ICP often face ill-tempered attitude. They are regarded to be totally invalid and most people prefer at least to stay away from them. People do not really understand what ICP is and they do not realize that the carriers of this disease could be full of life, moral courage, capabilities, desires. To change this negative stance on the children with ICP we developed the prints which give a chance to look at these kids from different angles.
Team members	Anna Gladkova - creative director, Grant Abovyan - art-direcor, Dmitriy Chigirin - copywriter, Varvara Chernyaeva - designer
Media type	outdoor

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