A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
A-01-03. Whiskas Jungle
| Agency | BBDO Russia Group |
| Creative head | BBDO Russia Group |
| Author of idea | BBDO Russia Group |
| Product | Whiskas |
| Description | A cat sees the world differently to humans, because they have a naturally wild instinct. That is why Whiskas contains fresh meaty pieces, made to suit their 'inner wild'. In this commercial we built the entire jungle environment for real, instead of using CGI, in order to create a more realistic wild setting. |
| Team members | Executive Creative Director: Igor Lutz |
