A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
B-09-03. The Day After Tomorrow
| Agency | Kaffeine Communications |
| Creative head | Dima Tsapko, Anze Jereb |
| Author of idea | Dima Tsapko |
| Product | Pajero Sport |
| Description | Winter seems to be never ending. This print went to press exactly on March 25th, and dedicated to snowfalls, which collapsed on cities of Ukraine. Slogan tells us about 53rd of FEBRUARY (28+25), what describes winter, which lasted for the whole February (28 days) and 25 days of spring. This message was delivered just in time: Pajero Sport owners enjoyed the driving once more; however, for the wider audience it was the reason to talk about never ending winter -- internet and social networks were full of scans and screenshots of this ad. (for reference: statue of The Motherland -- one of the icons of Ukraine) is displayed in this print). |
| Team members | Роман Давыдюк, Дима Цапко / арт-директор Надя Скрынник / копирайтер |
