A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
B-13-03. LIVING IN WELL-BEING
| Agency | Advertising agency MULTITEC |
| Creative head | Valery Kaygorodov |
| Author of idea | Valery Kaygorodov |
| Product | услуги пенсионного фона |
| Description | Objective: to renew the company’s image, and form positive attitude towards the brand. Solution: a series of layouts on which the current Foundation clients are shown jumping. Philippe Halsman, founder of the «jumpology» trend, taking pictures of people jumping, put them at ease. Using this technique, the agency demonstrates the Foundation clients’ state of mind. In this case a wordplay was used to make play with the client’s company name, as Blagosostoyaniye’ (well-being) in Russian means ‘good state’. |
| Team members | Valery Kaygorodov Datsenko Yulia Alexey Droshnev Vladimir Vasilchikov Tikhon Basilevsky |
