A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

B-14-13. Stella Artois

AgencyBBDO Russia Group
Creative headLuis Tauffer / Andres Vergara
Author of ideaPaulo Lima
SeriesGreat Ads
ProductInstitutional
DescriptionEvery time we see a great ad, we think: "how the hell did these guys come up with this idea?" This campaign tries to suggest how this great ads were created, without coming to any conclusion, except the fact that they all end up in L?erzer's Archive.
Team membersCreative Directors: Luis Tauffer, Andres Vergara
Art Director: Lucas Zaiden
Copywriters: Paulo Lima , Peter Russell , James Wareham