A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
B-14-14. Playstation
| Agency | BBDO Russia Group |
| Creative head | Luis Tauffer / Andres Vergara |
| Author of idea | Paulo Lima |
| Series | Great Ads |
| Product | Institutional |
| Description | Every time we see a great ad, we think: "how the hell did these guys come up with this idea?" This campaign tries to suggest how this great ads were created, without coming to any conclusion, except the fact that they all end up in L?erzer's Archive. |
| Team members | Creative Directors: Luis Tauffer, Andres Vergara Art Director: Lucas Zaiden Copywriters: Paulo Lima , Peter Russell , James Wareham |
