A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

C-02-10. Ninjadragon

AgencyOgilvy&Mather Ukraine
Creative headAlexandra Doroguntsova
Author of ideaOgilvy&Mather Ukraine
SeriesSuperwitch / Ninjadragon
ProductDobrynia milk
Description“Dobrynia” is a local milk brand, which name is literally a name of a very kind giant in Slavic mythology. We developed a positioning to launch the product: Milk makes people kind. Print idea is based on the insight that even the most evil popular characters can turn into kind heroes. Flammable Dragon after a glass of milk takes the side of goodness.
Team membersAlexandra Doroguntsova — Creative director
Taras Dzendrovskii — Head of Art
Evgeniya Dzyubenko — Copywriter
Irina Pigal — Producer
Victor Ishkov — Account Supervisor
Svetlana Korytko — Senior account manager