A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

C-10-21. 44

AgencySpecialOne
Creative headSergey Kozhara
Author of ideaSergey Kozhara
SeriesDangerous moment
ProductMatches of HC SKA
DescriptionIdea.

To show hockey as it is. To show what it is loved for. Hockey is not beyond sport. Hockey is sport. Hockey has the following elements in excess: bright moments, beautiful goals, game combinations and body checkings, because hockey is sport for real men.

Solution.

To show bright moments attracting fans’ attention. Those are the moments from the unusual point of observation, this perspective usually is not available for fans. So we are involving a fan fully in the event, in the heart of the moment – that is when the fan can feel himself a part of the match.
Team membersArseny Myshtsyn (Art director)