A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
C-18-01. COMEDIAN-FISH
Agency | Voskhod |
Creative head | Andrey Gubaydullin |
Author of idea | Daria Ovechkina, Egor Gavrilin, Aleksandr Solodky |
Product | Meridian LTD |
Description | Russians are harsh and smile rarely. Brand “Meridian” producing fish and sea food decided to change it. Rich in Omega-3 acids “Meridian” products raise serotonin, hormone of joy. Fish helps to perk up mood. To demonstrate it we invited a Comedian-fish. A professional comic made the fish move and speak with the help of remote control and entertained people in a shopping mall. A new star show was a great success. Results: More than 40,000 people have met the fish face-to-face And hundreds of thousands people have seen the performance on various Russian media channels, social networks and youtube. Searching for «Meridian» has grown by 176%, Sales increased by 28% Now the Comedian fish is on tour all over Russia Meridian. Catch the positive mood! |
Team members | Art Director: Vladislav Derevyannykh Designer: Yana Akhmetshina Strategist: Anton Averyanov Production: Street Art |