A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
C-18-02. TAKEMEHOME MACHINE
| Agency | Friends Moscow |
| Creative head | Arina Avdeeva, Alexander Zavatskiy |
| Author of idea | Semen Polyakovsky, Maxim Denisov |
| Product | MARTINI |
| Description | Brief: Martini asked us to highlight the fact that they encourage responsible drinking among clubbers. Idea: We set up a special breathalyzer called Martini Takemehome Machine in the nightclub. When ordering any Martini cocktail at the bar you receive a straw you can use to blow into machine. It measures your blood alcohol content and if it is too high you receive a 30% discount on Mini Taxi services so you could get home safely. Last, but not least, Martini Takemehome Machine takes a photo during the analyzing process and allows you to share it on your FB page. Results: The promotion has just started, but it has already achieved high word of mouth effect, increased martini sales at the bar and for one night Mini Taxi was overbooked. And as it is still going we are waiting for more results. |
| Team members | Account director: Tatiana Gapurova Account manager: Natalia Baranova Production: The viewmakers' studio |
