A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
D-05-07. Child
| Agency | Alexander Semin |
| Creative head | Alexander Semin |
| Author of idea | Alexander Semin |
| Product | Official social advertising against illegal parking |
| Description | a series of radio spots created at the initiative of the Department of transport and development of road infrastructure within the framework of the communication program to promote a culture of movement by road in Moscow and focus attention on the problem of illegal taxis and illegal parking. Heroes of jingles - collecting images of ordinary Muscovites, who brought "to handle" the situation. They are hard and honestly tell people of the city: "I ??rent a truck and smash mirrors of cars, which parks second row", "I will buy a nail and I will scratch on the car to the boor parking near an entrance",the girl got into accident and is clamped in salon of illegal taxi driver, the little boy asks to park correctly because to it there can't arrive the little boy asked to park properly, because to him can not come "first aid" Translation: Hi, I'm Stas. I am 7 years old. I have a very high temperature. And I need urgently to hospital. My mother called an ambulance, but it did not can drive because of improperly parked cars. Help me, please. Parks in right place! Voice over: The Department of Transport and Development of road transport infrastructure of Moscow. |
| Team members | Producer, idea: Alexander Semin Production WE ARE 73 |
