A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

D-05-08. Firefighter

AgencyAlexander Semin
Creative headAlexander Semin
Author of ideaAlexander Semin
ProductOfficial social advertising against illegal parking
Descriptiona series of radio spots created at the initiative of the Department of transport and development of road infrastructure within the framework of the communication program to promote a culture of movement by road in Moscow and focus attention on the problem of illegal taxis and illegal parking. Heroes of jingles - collecting images of ordinary Muscovites, who brought "to handle" the situation. They are hard and honestly tell people of the city: "I'll rent a truck and smash mirrors of cars, which parks second row", "I will buy a nail and I will scratch on the car to the boor parking near an entrance",the girl got into accident and is clamped in salon of illegal taxi driver, the little boy asks to park correctly because to it there can't arrive the little boy asked to park properly, because to him can not come "first aid".


Translation:
Rough male voice:
Hello! This is a private ad. I am the driver of the fire
machine. I will immediately share with those who had parked yesterday
their cars on fire markup. We were late, bastard.
Voice over: Do you have conscience? Parks in right place ! Department of Transport
and the development of road transport infrastructure of the city of Moscow.
Team membersProducer, idea: Alexander Semin
Production WE ARE 73