A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

DC-04-05. Cars

AgencySaatchi & Saatchi Russia
Creative headStuart Robinson
Author of ideaTanya Moseeva, Alexander Bazhenov
SeriesIt's good to know whom you buy from.
ProductDmir
DescriptionBase of the communication is the idea that depersonalized sellers on other websites don't inspire confidence in buyers.

A: Hello, Irina?
B: Irina or not Irina… what do you want?
A: Well I am calling about the ad on the website. Was ityours?
B: Ad-shmad… Are you coming to see the car?
A: Have there been any accidents?
B: If I’d been driving, they wouldn’t. Or you’re asking meas if I was Irina?...

VO: If Milla had known who was the seller of this car, shewouldn’t have called. On Auto.Dmir.ru you will find the sellers’ profiles. It’sgood to know whom you buy from! Dmir.ru. No bullshit ads.
Team membersCD: Stuart Robinson
Creative team: Tanya Moseeva & Sasha Bazhenov
Group account director: Ekaterina Ponomarenko
Account director: Alexander Belogorodsky
Account manager: Lolita Stepanyan
RADIO PRODUCTION: IP Kobysh (Kaliningrad)