A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
DC-04-05. Cars
Agency | Saatchi & Saatchi Russia |
Creative head | Stuart Robinson |
Author of idea | Tanya Moseeva, Alexander Bazhenov |
Series | It's good to know whom you buy from. |
Product | Dmir |
Description | Base of the communication is the idea that depersonalized sellers on other websites don't inspire confidence in buyers. A: Hello, Irina? B: Irina or not Irina… what do you want? A: Well I am calling about the ad on the website. Was ityours? B: Ad-shmad… Are you coming to see the car? A: Have there been any accidents? B: If I’d been driving, they wouldn’t. Or you’re asking meas if I was Irina?... VO: If Milla had known who was the seller of this car, shewouldn’t have called. On Auto.Dmir.ru you will find the sellers’ profiles. It’sgood to know whom you buy from! Dmir.ru. No bullshit ads. |
Team members | CD: Stuart Robinson Creative team: Tanya Moseeva & Sasha Bazhenov Group account director: Ekaterina Ponomarenko Account director: Alexander Belogorodsky Account manager: Lolita Stepanyan RADIO PRODUCTION: IP Kobysh (Kaliningrad) |