A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
DC-04-06. Things
Agency | Saatchi & Saatchi Russia |
Creative head | Stuart Robinson |
Author of idea | Tanya Moseeva, Alexander Bazhenov |
Series | It's good to know whom you buy from. |
Product | Dmir |
Description | Base of the communication is the idea that depersonalized sellers on other websites don't inspire confidence in buyers. A: Hello, I’m calling about the ad on website about the kittens! B: Yes! Our kittens are very sweet and nice…They use thelitterbox! Will you come and take a look? (to somebody else) Serezha, you m…… (beep) piece of s……. (beep)get the f… out of here. I’m on the phone! VO: If Olga had known who was the seller of these cats, shewouldn’t have called. On Dmir.ru you will find the sellers’ profiles. It’s goodto know whom you buy from! Dmir.ru. No bullshit ads. |
Team members | CD: Stuart Robinson Creative team: Tanya Moseeva & Sasha Bazhenov Group account director: Ekaterina Ponomarenko Account director: Alexander Belogorodsky Account manager: Lolita Stepanyan RADIO PRODUCTION: IP Kobysh (Kaliningrad) |