A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

DC-04-07. Dacha

AgencySaatchi & Saatchi Russia
Creative headStuart Robinson
Author of ideaTanya Moseeva, Alexander Bazhenov
SeriesIt's good to know whom you buy from.
ProductDmir
DescriptionBase of the communication is the idea that depersonalized sellers on other websites don't inspire confidence in buyers.

A: Hello, I’m calling about that ad for the countryhouse onsale…
B: Ooh… hello… Grisha, is that you?
A: Are you the seller of the house?
B: What house?..
A: Well, it says here the house is with yard…
B: Uh-huh… (drinking)Grisha, it that you?..

VO: If Roma had known who was the seller, he wouldn’t havecalled. On Realty.Dmir.ru you will find the sellers’ profiles. It’s good toknow whom you buy from! Dmir.ru. No bullshit ads.
Team membersCD: Stuart Robinson
Creative team: Tanya Moseeva & Sasha Bazhenov
Group account director: Ekaterina Ponomarenko
Account director: Alexander Belogorodsky
Account manager: Lolita Stepanyan
RADIO PRODUCTION: IP Kobysh (Kaliningrad)