A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
DC-04-07. Dacha
Agency | Saatchi & Saatchi Russia |
Creative head | Stuart Robinson |
Author of idea | Tanya Moseeva, Alexander Bazhenov |
Series | It's good to know whom you buy from. |
Product | Dmir |
Description | Base of the communication is the idea that depersonalized sellers on other websites don't inspire confidence in buyers. A: Hello, I’m calling about that ad for the countryhouse onsale… B: Ooh… hello… Grisha, is that you? A: Are you the seller of the house? B: What house?.. A: Well, it says here the house is with yard… B: Uh-huh… (drinking)Grisha, it that you?.. VO: If Roma had known who was the seller, he wouldn’t havecalled. On Realty.Dmir.ru you will find the sellers’ profiles. It’s good toknow whom you buy from! Dmir.ru. No bullshit ads. |
Team members | CD: Stuart Robinson Creative team: Tanya Moseeva & Sasha Bazhenov Group account director: Ekaterina Ponomarenko Account director: Alexander Belogorodsky Account manager: Lolita Stepanyan RADIO PRODUCTION: IP Kobysh (Kaliningrad) |