A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

DC-04-08. Dealership

AgencySaatchi & Saatchi Russia
Creative headStuart Robinson
Author of ideaTanya Moseeva, Alexander Bazhenov
SeriesIt's good to know whom you buy from.
ProductDmir
DescriptionBase of the communication is the idea that depersonalized sellers on other websites don't inspire confidence in buyers.

A: Hello, is it the car dealer? I’m calling about that carad.
B (annoyed): Hold on.

Jingle starts.

A: I was just wondered…
B: You have to wait! I am busy!

The jingle continues.

VO: If Boris had known who was the manager at this cardealership, he wouldn’t have called. On Auto.Dmir.ru you will find the sellers’profiles. It’s good to know whom you buy from! Dmir.ru. No bullshit ads.
Team membersCD: Stuart Robinson
Creative team: Tanya Moseeva & Sasha Bazhenov
Group account director: Ekaterina Ponomarenko
Account director: Alexander Belogorodsky
Account manager: Lolita Stepanyan
RADIO PRODUCTION: IP Kobysh (Kaliningrad)