A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

E-01-04. World Trade Fair

AgencyRadioaktive Film
Creative headRoman Kindrachuk
Author of ideaMother
ProductPremium Beer
DescriptionIn a new commercial for Stella Artois "World Trade Fair" we are watching a report from New York World Trade Fair 1964, where nations presented their best achievements.
Commercial was filmed by Nick Gordon from Somesuch & Co, a multiple winner of prestigious advertising festivals. This work was shot on 16mm film so anyone seeing this spot will be utterly convinced that they’re watching actual World’s Fair footage. Everything about it rings true, from the voice of our familiar-sounding narrator down to the typography and signage.
"World Trade Fair" was shot in Kiev in 2 days, all decorations including German bubble-car, Japanese calculator and Soviet pavilion were designed by Radioaktive art-department.
Team membersAgency: Mother
Serviced by Radioaktive Film
Production company: Somesuch & Co
Director: Nick Gordon
Executive producer: Darko Skulsky